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This may be the most important message you will read before buying a new boat: Count on the strength and stamina of Chaparral Boats. In today's fast changing economic times, the name on the hullside is as important as the boat itself. The fact is you're not just buying a boat, you're buying a company. There's power in the name Chaparral. Long lasting power. Innovative power. Our story started 44 years ago. A trophy case full of awards for Product Excellence and a globe full of satisfied customers prove our worth. And we're not going anywhere but fast forward with a passion that grows year after year. Respected the world over, the same core management team has steered the ship since day one. Like you, they are onboard because boating isn't just a business, it's a way of life. Our balance sheet is strong, our dedication to new product development unwaivering. You simply can't buy more confidence in a boat company than Chaparral. Chaparral for 2010...Strength And Stamina Now and For the Future.
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FORTY FOUR YEARS OF DESIGN INNOVATION
Boat design has certainly come a long, long way in the last 40 plus years and Chaparral has been at the forefront almost from the start. From a 15' tri hull to the phenomenal Boat of the Year winning 40' Premiere, Chaparral's design team has always prided itself on innovation. We could brag about our passion, determination and sincere desire to be number one, but the best testimony we can give is the world's finest boats. Need we say more? At a time when many builders are simply repackaging tired old designs, Chaparral continues to introduce blockbuster and trendsetting new models that ensure we maintain the look of a leader.
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THE CUSTOMER IS OUR NUMBER ONE PRIORITY
With a dealer network that spans the globe, the Chaparral family of satisfied boaters extends from Florida to California and from the United States to China. What sets Chaparral dealers apart? We understand that there's more to buying a boat than just the boat.
For Chaparral dealers, boating isn't just a business, it's a way of life. Our dealer training program is the most comprehensive in the marine industry. We know boats. It's all we do. Our parts department is well stocked for prompt delivery so when the sun is shining, you're on the water.
It's one thing to talk service, it's another to deliver it. Year after year. At the highest level. The National Marine Manufactuer's Association Customer Service Index (CSI) pegs Chaparral with a 94.24 rating, and our dealer network averages 93.35. Translated, that's a solid four points higher than the 89.57 industry average.
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OUR AWARDS ARE YOUR REWARDS
Sales hype is sales hype. We back up all of our claims with a track record of Awards For Product Excellence that no boat builder comes close to matching. We started our collection of award winning hardware way back in 1981. Don't look now but we've won 41 awards, 12 Boat of the Year trophies and have been recognized by Powerboat Magazine, Boating, Trailer Boats, Pontoon and Deckboat, the NMMA and JD Powers.
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QUALITY THAT NEVER WAIVERS
Chaparral has recently been awarded ISO 9001:2008 certification, the industry's most recent highest standard. Buyers enjoy the confidence of knowing Chaparral maintains the most exacting and consistent controls when it comes to every aspect of quality and design manufacturing.
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TAKE STOCK OF YOUR BOAT BUILDER
Traded on the New York Stock Exchange under the symbol MPX for our parent company Marine Products, the frequent and clear public disclosure of our financial strength gives confidence to everyone that Chaparral can deliver on its promises and will be here many years to come. This is especially important during a time when many other boat manufacturers cannot make the same claim.
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Click to View the Full Chaparral Story: A Story of Strength and Stamina
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